• 13 August 2024

The Essential Role of Oracle Analytics Cloud in Modern Data Strategies

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Organizations are moving beyond the traditional approach of analyzing historical data to integrating real-time and past data. This shift empowers businesses to drive strategic decisions and achieve boardroom growth mandates across various departments.

Oracle Analytics Cloud enables real-time, data-driven decisions across enterprise functions.
The New Paradigm of Data-Driven Decision Making

Organizations now leverage data analytics for multiple purposes:

  • Marketing: Analyzing customer data to enhance acquisition and retention strategies.
  • Sales: Utilizing insights for a hyper-personalized approach to advance customers through the sales cycle.
  • Finance:Identifying opportunities to reduce costs and improve financial efficiency.
  • Human Resources (HR): Gaining insights into employee engagement and planning effective hiring strategies.

Introducing Oracle Analytics Cloud (OAC)

Oracle Analytics Cloud (OAC) provides a unified and comprehensive platform that enables enterprise stakeholders to seek insights from any data source, across any environment, and on any device. OAC seamlessly integrates into diverse organizational ecosystems, accessing data from both on-premises and cloud sources. It offers powerful, simple, and advanced augmented analytics capabilities.

Key Features of Oracle Analytics Cloud:

OAC strikes a balance between governed, centralized analytics and self-service analytics by offering a single solution that combines Machine Learning (ML) and Artificial Intelligence (AI). This unique blend allows enterprises to harness augmented analytics, self-service analytics, and governed analytics to maximize the collective intelligence of the organization. Some of the standout features include:

  • Analytic Agility: Fast, fluid self-service discovery, data loading, and blending, ranging from simple to highly sophisticated tasks.
  • Powerful Data Preparation: Inline data preparation, enrichment, and advanced analytics, along with automated visualizations and data storytelling.
  • Mobile Accessibility: Instant mobile access with full authoring capabilities.
Recognition and Strengths :

OAC is recognized as a Visionary in Gartner's 2022 Magic Quadrant, highlighting several key strengths:

1. Enterprise Data & Analytics:

With data centers in 30 cloud regions, including specialized regions for the US and UK governments and the US Department of Defense, OAC offers an end-to-end cloud solution encompassing infrastructure, data management, analytics, and analytic applications. Fusion Analytics Warehouse (FAW) provides native integration and closed-loop actions for Oracle ERP, HCM, Supply Chain, and NetSuite products.

2. Augmented Capabilities

Enhanced with integrated graph analytics capabilities, OAC supports subgraphs, shortest path, and page rank analysis, as well as the explainability of ML models. It is the only platform supporting Natural Language Query (NLQ) in 28 languages.

3. Consumer-Focused Product Vision

OAC focuses on developing capabilities that augment both analysts and consumers, offering conversational user experiences and automated data storytelling that generates contextualized audio podcasts.

DataTerrain: Your Expert Partner for OAC Implementation:

DataTerrain's Subject Matter Experts (SMEs) have a proven track record of helping organizations leverage the core features of OAC to drive transformation. Here are some ways we assist our clients:

  • Self-Service Visualizations: Empowering users to create and share their visualizations effortlessly.
  • Data Preparation and Enrichment: Utilizing OAC’s in-built support for data preparation and enrichment on the cloud platform.
  • Advanced Analytics: Offering industry-leading business scenario modeling for self-service, multidimensional, and visual analyses, including descriptive, proactive, and predictive analytics.
  • Mobile Insights: Delivering contextual insights on the go, with a proactive mobile app that learns individual user routines.
  • Unified Data View: Providing a consolidated view of data across the organization through a semantic layer that maps complex data with enterprise reporting, governance, and security.
Success Stories with OAC :

Oracle highlights several major success stories from OAC rollouts:

  • American Multinational Conglomerate : Focused on transportation, e-commerce, and business services.
  • Fifth-Largest Construction Company : Headquartered in Sweden.
  • Second-Largest Ride-Sharing Company : Globally recognized.
  • British Multinational Telecommunications Company : Offering telecom and IT services in 150 countries.
  • British-American Financial Services Company : Providing risk mitigation products and boutique strategy consulting.
Conclusion :

Oracle Analytics Cloud stands out as a robust platform that meets the diverse needs of modern enterprises. DataTerrain’s expertise in implementing OAC ensures that organizations can fully leverage its capabilities to achieve significant business transformation. Contact us today to learn how we can help your organization harness the power of OAC for unparalleled data insights and analytics.